Consistency and multi-touchpoint experience design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"cb981f13061214602239cb5385e5740d","s":"dd2ededf06cc1f5b"}