Consistency and multi-touchpoint experience design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4cdf1974df0f7a5be738feea72947d4b","s":"7d443755ccc3799b"}