Luxury brands, whether justified or not, do not have a reputation for understanding digital marketing. These concerns will be addressed at the Luxury Interactive conference in New York.
Brands such as Jaguar Land Rover, Louis Vuitton, American Express and the Luxury Collection will be attending the invitation-only conference in Bridgewaters in New York's South Street Seaport district, June 28-29. Thought leaders in the luxury industry will be there to analyze and explain what is moves the needle for upscale brands using digital media.