Upside to location
Combining affinity with proximity is key to location-based marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0ac5e83d4aeb68547a07ac46a69cf504","s":"6eeafb4169b06361"}