Combining affinity with proximity is key to location-based marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0184db05360e7bbe970f72b9c566ee48","s":"ce39205b030e348f"}