Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
“Collab fatigue” is a myth, says new data from StockX
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"be647f9e7b834fc2dad9f953f76cc97f","s":"26bb4cbfc4215ab7"}