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Sport partnerships foster organic brand communities in Mexico

A.C. Milan team members wearing Dolce & Gabbana A.C. Milan team members wearing Dolce & Gabbana

 

MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”