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Chinese owners bring international brands to double down on the market

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Image credit: Lanvin With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Image credit: Lanvin

 

By Avery Booker