With China’s reopening in 2023, the luxury market is poised to make a comeback. Image credit: Dior
China’s luxury market 2023: 5 trends for brands and marketers
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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XPVOfpl2tMp+eH9gMKc4affyjC5L+ntjM3\/qIuKm8PEjVk19FDbHcclihImYHrTNp+o0oy7vBxbimhq8Gaz6zCLayz7csV\/yx4ICBpZyQ+pLNtZdfNJPkBa6JyyfIZZJF7rfzALBS42qI8J3HE0Cx\/lW+LpppxlZvYZsHW4UuEhDj63EU3ydCq++L8IDUsfV2dEAQRIrkBKHXU23GXcALQ90Uq7grwEozYnaLeSRRAAc1W\/H8H9Ax+bObvooWG+tiqCY+o1JhE08RIjlACqnRHhb0XJTEoF\/31c9z1llY8i3DnzYtLk5WHkfazCbM7jxH30cmxAhwVjbC7CdDahZ4DASyKJm2dNRFae+ILm6Oefd7LUXj6gj\/5mKebzl5baMy0yN6ad8Y0uPvtINpLPrlotFrAbKI6tSDgJfoRBYN4vvDyvhNJDdzgnnYWVGv27\/ZOJMPMXjkRUDcslXoBGJo94q9bn7QlK2vQppo0eHtocV8mxQjM2wBSADy6W6q80xh3ixnj1iiETs\/gb43Twv0sM8HVEfUsGLb5pO8Hx\/3BXoHf5nwFHA0rnOVRDQD6QAm8uKA35tpeJs8iDy4m0SoaOXS3kud1gfhp8mC7NGFjmFkndxjnIe3Oj7XRvbzGt6IgGUiLvqSPlazzslVNRMOLZA0TH2QXfoOYV1edf1VSKhrBZZdSgQoGLl8s8ssCSq4YrHVfHiN+EVAIlaub8l77P3LJChpkaVrYZAW8O8XuX2B7LCe1ggx8G1ynenVj60hgWfqr3RZ8iL6MSiBVQqdKf7+1J\/fcw2klmmM25XP9f0YCv0QsSDyW54eq1AfWxCIWJOOG+G0z+Sp63IOVqRnZyjCQoW0fNZ6pbh\/n\/olOxd6TAO+p8gXkEMSbTr3xzfm4PGxWDL8QbJVHR1ExaH9c4quEvIeYGJa3W4sPvEEuDf9PkCf4DwM\/Sool\/hVwxKLdyvxJF+zrpbmBa1x8GivVzXknZLRdhnNifiOeHTMRsp9feNAsDfj7OPHg2lWLWABN\/AKfw2f5uZklto8JfdYOoaNM6RgfOB152r516+zYd4zz0F76bY6mLQ4U3FuziCqQigTvJGJP3A8x6oqGYpVq3SR0Ud50PBdRgMeF1tRADy7W0hnNZL98c\/l6ldnQpU1alqS1RUYD82JNYMLxOcm3lfYFIz\/ALxZ2yqhK9aiC94s3GcCe7KyRorzMjjaebFzRBiMDWrqUMuI5Ino7t5XCAiifpmPKHmWGZK8aQPktA5f\/ggsvIfJ0sNkEbrscaEAS\/JrpcDFKmTqth8D835f7RZjHdocdEIyYv7xtNHuIYvsXcOA5z7KkWj1fHpLocDR+TFnQwhwj2sPgm943hJ75iZvP\/SoApmOofZxUVBuWdtgjZqEarwVvei8Ef98lVmN3xtSZBghRlLLdKo22ETkvTrztHcYpfhZybPHZgi8hxT079E\/Z0o\/PqUzMxLygc+5Ba8fWggV8nqHozYTnIocYknbRavOrVI43zkSbs6UnU1Qa12OEWt31bYIRqLbXW\/A\/bjeWsZi9X1TepMa5uj08VbvVsx++BhamWKI97TUezxRMm46YS+zBCam7bnRZExdnHprNiJ088IQPl9K1RkD27AmuytdtXIQHIa3\/W9h4pL4pAttM+w4jdeCiKcKkFU3GeIKIWe6Lg+ZwW5c5GquYOyOue5F8yUNNTkMVRiWSaJv8ABVomaazK0JncDAZsVcHFDqDAmnC83rmPIf+0FF8j3IZ1m4dChCnmNKS4dwvbrBZ5ObuOyQv2EbrbGiwdNpSOGCG5GX+VKsnU+nICVF6xo\/ITnSCOyum\/b6IgoL8pmnbhVn3K5eA3fSDn9b0mvASLLxNEx3lp0PmShDaWrGy4+8FHFTq+i6JSbfGBIzIKCmrUH301qXEtygvJG2MQmb4Qiu+BLLEY+lY7wgY+ww9jD5i74KcsURVTx9SMYp97qCGLql7fjgFQee\/VHXKNntMW6m8KRF29R+eEhqGmDG7s9eAkEj2I7vhCxv+KRoDmEXXsrGmBpVQgg+YSpVW8P\/ncvOrWBpTMM9\/fQDW1aYN1kZi7rNKPYWfeES4mZ16ubDbaSaO7lPYuhtkHy5K0JG5GhHbOoj26Ye+Huf51KmflzORVz4wxnYo+fqz9cVMsL61h05avlU1op4ddi+t+I3ch5s\/Eayg0Ir\/AlHKUyzovLfv5p9v0XlO9f5WFhenvJumC+e3eIjnySF5z8QW7fJFWCPgNKVjObvP0rrO4Kj7Ma\/pyiY1UJKgFAmtzkZ8JcUqZHeKxhL9PVqD9KXwMHfn1TtuFEaZeoKxiJx+eZpPpqboLJj242F+CUJDkQnC6y8F1pCA44qlVlOBPGjcPAspUwRR3JauEcEZfRJz3SHMpwsKcNNR0JcS4evRWMZhTy0ZAKwBY5F57In8ZdZ90HJ5tAaZqxA+r5inVN7ICj3ai3JX21Dk2qgt+YmkpJ7Tr1n8P9QjnBY5jJF3zvIwQuzrCC0U1DaqmE2coK\/a8btDAHEkHdXwKOZb9NByHoRsL4KbRu9cxGqF+20iZkqvvCMsiYCIpdE5rzhr3fEdutHRpUL20agzKrMZgREQd3PTIzrlCjIWmujfR9wIs15JQiTdhAFMEU\/166OHCKplWtqMaKIcP6zl+RM1\/EWSaQ\/rATG8uT5GNz8yKo5TIO7S1c2SleimKYTlnWpvTSRKREyQB\/KsoIq\/xU3AOi1QROO9zSAr2JBOmQkunFRQwq1VFv+9rMG5Sg1dybdy076\/htMIpiOs2XnjXAwi5yheu56q\/Ae8z2VCy3\/va2p+6PZIZ8pNwa4c85XQZb9Ov9eJ8XlBUyrKqjxPQVdohb9uSaX8Hbr0ea29zciC+NRbMfydWfsP8mRIwWPrVE0KaSbu8+Zd8kz4nYg5OL+EqsEy+u\/blNDUOTVsIjSeuuCmD8jUY1OlCzmAikeBOHfYws1a4v0pihlwdPA22RxLyRdnJVYsZNKGMjOzWckBxm6ZzIijnRoXNWTR69eXtVBSWycWaoRhOhox8zoK+Q40sUy+56WQZ0Mnse9ZangU0HXeJouCD6\/oX7XBc0qON5FiAnOWjjB50eJeVZUS9EWtDWYZIA4zuci0wLpE5dPn4y0ORx8ZvTD75oHAyXbhyO9RmqVfHKy0sOJGjmATy\/KiQ+iQnri\/Re9uKTftTCe+JUca9pw8I0zoSvcUqRXpKCSuyIH4urKIWkqG12Ix0VyyrY57hZ58HFSxt5uDH1rp9xi3TKxVUosbWKSty2e\/c02KcAbijwm+eBtw3w7JNJGS7VvByq\/KH5m6XPjgOkN5ZvQ84aYwXRnu4i1UdLNduFJMl6FBfqDKjDwPtIK5BtTsntX5g1d\/ZZh4c3NBu0ff8X7MkOm9UAGk+OFtWSg2xUiflwLZitWD40guQQmrWjXpdgDw4UrDN6jFHz76mt7lk3ERh9CeT1jw5LU8g1qvPwcsg81Lwbc1u5wVYPl677bzfr+C411e+2p+B11NoSSFB\/HGwcxEIBuqlk9WfqZBFoYY6yv\/4DSZkw+6UwrlxptMuomo3bdFMaMbImnVnwUkU+DVz6w5EMqLaPb0M0fUQhSevr\/RcFeBg9+cLXLjLF3CEIDJFtMY87RanTsZrjTpLyPC\/\/U\/XsNLA1mz+wB9FPK3ja+CIyZ1JzjJKFelgiF46PIHX5P8AQoxbkPpzQ0BJZhNzIOQ3zx3z9Rbv0cJUf\/5g8TRxCQXtFCjdignO+G1dtcYnDd5pM0fXcKa2vfaVYz2EcfPo1r7LGAh1Tsq9WwVw83fwpLTeJeB3+iPc0XZ9Z4zdVnz8mMcyTnPFJIEq2ofOUAmR+eSkOrMEQoEtR5GiNfhYk3QdYfTp8j6s\/1OjqhlW6GptRb2hkDzg1Ma1vxlEYepusTRL\/jNNDBIPZ54Eo9YnWbJ9sX3JUtzvLLEz8DER4Sy8M970xwfkDezimM4M+sDkcZa7\/7V9JtawZkS958QIegNgXIYt6ROEseLlxlw0WrsRrtE7Ajbfsr8m13HjcAJIVlcLWaeBKB+a4iOGMgRM53Xo0puab1sDGdXDBdV0zAXgawMXxVSmLebP82LuKDZdIYSjdwFrMVqLRnOXGRqy48iq3bMNV0MEieuuIN0GdheCcTn5xPO6kdP7Kp22f+gZ6Zaz50b+DBayqUtdVPXwsbh99J+xK15Kf8Z4MbegloCM7MB6TLZquef7B96z+Av9UVEksf4zdLv5i9Vs9M3SdhlQ+zRChOpANBcPmjPl3iCiSlOSEVW5q2zQyWOXwEKq\/ILJZ0sYMdyYYXNciPjGGjhVRJ\/vDcjsCCaNVsQAj0zl+UDvovXXDcEI4toieBL1yYPQ8OMwVQgAkkTBK4Qlyira2v9drhvrmvHHwaQJAmYpSOB9GG7Dnwjv5\/v0HA1TOLhiwqF+wFSiTIg3yGflvXVq0EOoI7++uHaFpDia2PH85+xXmiJNvDNwiHXbR6nsHdy3AGCnRxs9tRe2R2CWqmYAOfF5ix\/Uu2zqS9ejTW6DqKEPgmRH3C2QxrDe\/WNOLGwhs+1OOcF1r1f2ELhPpEzWaGr70FAJeo6n581Xlxp+RZX6RG1OS4NjAmtpjVbiLqS0KbUsuMPihtmXstLT+MMWOCCpbEaeB7V16knmHghdWyhzQgXcytMOC+lon6scHPapAx1hiFyzNhLd3V+TAJNBH7k9HEJnfpuNTNYRpOQCdsamnSAQukGMNQ\/7C7VjBIEdcF\/1LB3oIKT1VVJI27BmhG8rOPgFRjqvsvRT2gvmjnq324+007hoY1rNGoBT0+jh7Nn9VL8RUNVmehisxuczGO39OxhmoLY7KB7aRcnLUj9eggt\/jRkw2r\/HwHWhrvSI4Y1Dqt0wsRZt88lw8de5ckFFwyVo4sFQ6uRsNxGOUf9QUkqbN76r8QiUUeFhcA9zdwkAGkzp9FxyrNSBxL8Qk07QRFELcVtMScQWKaOTzke1wSPA3iIJY4i3NJu1uXCWLxpO+cWsRJkknJYYxCM05rF\/tRIqHBrYp+AaWa1fzpjHhHVUR8QZsxzrrvc1Anzstbo\/DcUgHd2FSqC\/AWXQxQApN8xDDn\/hJE\/ECGNQmeyaK+r+Pqhx3NHlCYA70rcpzHvPSSs+SJp+BaNo2BYN3kq3Wyjk7PKLu7OsTaX2Vx8cQqEP4fRMlj1B3eLhvrCZE40zjIr\/OkCeBEktWIaLU79EN7XeX+SUQIINhpLDlv3a26QqK1axT7jn2DxwLaEr3aXqPhzyIskE4ck4MrzOoWTm3kp2xg4ly+t9f6jbrpTgoBSuKKjmeQ9aTGnNEVlmtcSlaO0XvmclzGqLXj5Wg8ReDvdNADhhxBbYe5Pk916t52uy4TL6kc9Uow9WwZv\/zSiW+WT1Mrtxgyonk8VE6xtBlU2\/WYUn70u\/PDd1yc96jWAis0KqZD\/++lS4p+oUs54mFSawZqe0iLemWAQEZCuh7fhC1iHCh4KOy9Xg8b7pwW8OLF08hkji5b8nkL9nD1cxBG2Q0Dkasc+jo8LIyD5DSvVZHSX36LbUhxY9lRgzFUiqXNUeDKrBbaJcI9iRbtBwy396m7Qxs7VhchGh789Ft5mELgVPGRyj5rBNngIq8Kuz\/\/nm80ERBb5F995zz8PGNoMdYRVNRUbpOcKnNS5Lsn8PaMw8LTKXCzl36EWG5e8pFfDhYmXr7znxH7aMf6FBYt62z2D8speO5uhHYkWAqgiNTiV\/kHnMNmBOjAJgpKn0X7HPY\/WWtDcrRoUqVh\/iUX8MaGTY5l3iKCEp5ykWqr7NJ9sbWJXxTVM2JVMc\/jmFQ0xJSr8CEbbztmsitM8wgvL0YnDuZ\/0pf8RErqV1EUodUi3Z8JiUSROn9Kstffsny7szPBYodirqa2Ik+Myf+QxAc4gRBwa5qGQSWlvj0CT9r+LX5ABmIL5eeuuTsDwstbE\/js4iWWrgDt6qu+c9pXX00T51KfBSBKzRK1ZblYNPTI9Vbs+upX7h48Q2hY1auGTVWnZ6IOc9qk+VPQsq0jXMqx24fJBx8hr+rGGQ9\/KaTo8Fj5P8PyC6LOtpYXMMphRZaMfQmJzPjQXjM3KRn7o1HpbpStTWW31eHjdAwX4M4VT0E1hU03y7jO0pT3\/jZ0N0J+4mFF2qHz7g5bxqcBbws19kv0yGla8\/N9nkeepSrmk8DGMQB9uyiGeZpuo1iGJeeFbclepOMdwHOfBt90U57tkY9qXoKHCCgC0mjAHxf3yo1CRtIUrnLB9Hgl3s8ybAUXTbBDfrRexOPkiASyo+tyXdSpTfFTkWznO+KHixWZIiITR2hprrHAlr+Gy4MMt4ypg2lloJ\/+Ci5VudQ+xU042974zdMCF+NLrQK0nJQouMu\/ZqKkejn6JkVB47slYMzEZaJPIvIYVHzMd10n3mq224UBTu1x\/zsQdWPOJm3FiL04JxAywIn4YYw8wz771vbSjsAhMMaAFR9PEUyTsIzVgIqIAukya1HSm2YAFeLYMJcxS9d1NEvtnclZ6Vs6KMjhZ41CP8pSzs3u5WhDeT7ZmZD4ftfke17hf5Bjf0zr4dhLbn2NZvjNZ3ACOFB5NwFKvZ1ek0H88iwx4e5eifkk9AEA3KXvpCzjBYdV4LyAs2t8Mq+fWuFw5\/YEAcYSieTovXnoPlzihUqf1jLIeKRigRWUOd2VADIhvvBxRDDwbt+xlMXTwLd23wqSh7c0zU\/owbsPT9LiP8cnkWpcXv0F2+uMHg60xfZgWKgjqV8yNoJfXuj2mcrLgUleA6SJdx5TPOnvicC9yOiQGSOi7\/bwLa\/Eutr5u9psCt3dqhvQlDb1gbCJKbK6VSvlVRojZ6GZli7OnyH+RkRDY0KvFf3+5YrrKd3DJwurIwTSWbHMPGU3XnRRTPVzrdlEWA1NnInKA86FVvvEjxO2HqFkDTldv2xTOzD2pDklY9\/xCBYEs1AkIQOwEHNtTjNyzRBPKxrQichknE73d9BdI5lEMTezRZ88v5H+1KwsmhYDF\/VTuU69UsDQyv2NfUf82ZV\/OndQIR1ljF\/pscm0xLUCEy98RWLJH0xGbTlwg0P6P1llrJjV\/LtrOOuMcwUq0Rujvv+wZG1uwFGlbvc0maeUAPAXZmMoSRbVVeEHEQ\/uv6UV5LPbNGJq1kvIn3RkOehE9de\/TkjnTbJ49uYV5+bB2u\/cW+9o23M2Lad3LSZi5kwUtxMQJ4HMbrQBDSchKFb0j5\/5t018aFF8jT2LK3GYYVS6wizgv\/FFMulZWMY\/QAu7kutl8H8P8oflClzF1n\/l+PKWH6c0XHv1wfPvbsAAP4KZV5pQJgk8zNLnCuPxiVKL6CPya77t5+3jx5OCRzDxBukXfCo8TPaT3qFHJJLcFLMJ6eHGNb89neIWDdcOq6zSUQ91f\/m7K04KwH8sluhNZfVY3KUrkxQErBWnl26DajEcLoxD6MMsgyZGvmsYL+pAil7hA4hsnx3HMpQnzBnwvBTREzAyaSmDgWXJ29E1ug2b9dG53LPub1Ri0Dqb0P5gA8VUhY5jjvYdl4dEsKfujx4g2MG+W0A4yoCLNr2+kUEMM1QQQhUGPVx29fFqzFBgRFoSdSeHnNfqj2\/ihAt8St6awkzuJ5xVZqI1CxhM1i6uBNOqlHmGTR9gX8zfW2Dja1ejZW+nYqG5Xz164f777IYeHzE7JyoF8zH2d1y9j91ixQAA6qqJ2cxARQtRyVS\/LBlIGGbuaVa20CWEnDEhVd7GPUe3uY3GZBM84d+mmhx9pAef+toTi9xyqaGzIQesKlej0\/00ee0X8WdEw9vD1rJqTuJi92PJXTCgLUO8bkeJQCnYQyvOC452rJipYYCSjua6Yu9JRodUFi35nBXo4PmK5+TN+nokVB50swxcRedV2A2C18+f9xnpfb3R4a2jF39O1gT32SrvjS6ILl4KG7emmtwkFkCy\/v226QuXNrQI9vMf1UnrBgLtI5qSxhplSAWfCYi9e3d1sNG1kQd4c7s94ROT9cLNIW2D4dtF8CeAUB31f8muofFeLr8ddL0ql+8Oyy3vWrd3JjnD8knLIXeTUot+6Izu8AMR0R5jEwmE\/0YXmP2LTOxAPYTa24Cb51csJN\/iXzdp8TW\/EpvoMC6KuuPxe5rSlSd1faj28m9kR2xuyJBd3EwBsaJX5SwOfSX1DPANFdeQg6wcgOTWESehkeb3GWdmHtXau53Rcgi6Lhk\/uSnzFbq2u1OLoCObiTHNF3kK\/Uotr5gramzSgF7pipf422CW0j3t3IKI\/7Cc62MV70bPGJNBsMP6gKhxjaxzZEZO0zWeK6KzanCxK7mrJFUh0mQKT5\/CVzYUzFU0FN622dScXu0vRiJ1NNwPBetCinK8We6cxJ5Z\/Rwo2BbJsO6uwT2\/WGRdwWHrQNPOQF4Keo9KHyyseWFVMuYO8eL5FiWhsxCjjiHzBqwhba\/aepRC2w0xI1IhIaWip69NlxEKK6WimnonNEobMNGaqXnXA\/CAdmm58z5ltehO5Bh7WwAmyEtkSQQzQrKk1YalD94mQBkRMil49Ag26h9myuA\/p2PGgpQFGsOUx43cdrwYfwlb\/i5iUIq1dRGPD+l4NsigYHMna9K9Lyigs95FgyvvWE7kQg\/AQZRmq8K88Ih4yH5ylXpDo9NlX5y5BpGkjk0f2jujQiB0a\/QmWbqf4xR6a6HgDVpSCnEhvSEUWutJJR93+2I2xGrSuan2+1TjUJ37TyyuDuwtWfVIrGZxeAKBZ8Gx77USx1DqVHNvo1liMEHpnjiIYMwwkpxjDmGVMaH7EB6dsh6bmYiOYR+VConl7v73zDvLlJHYNPETlpiFoo\/86ycE0ZoRJceePj2XqFVIMQDFW8xzleXQpyZFtQV8nNH7EMLVQCSs5jyNf1TFYgvBcf0hgJQW+iB64DfbfbnGAvSyAdrsK+e5\/7HC6SOPYVzbaIzRgScSQ1D3Ft\/8ns63Ew=","iv":"e51e20bb7d8c30c374c8c63222cc3029","s":"fe7d416ac0d3816f"}