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China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
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a Luxury Daily columnist
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August 13, 2020 @ 4:00 am
In Columns,Featured,Financial services,Industry sectors,News,Opinion,Research,Retail |
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Luxury brands should tap the potential of consumers living in China's lower-tier cities. Image credit: Agility Research & Strategy
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Amrita Banta
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","iv":"222134f0f87386f850bef1f90638a675","s":"c8c2f4616e54a57a"}