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China’s crackdowns could make luxury marketing a lot more boring in 2022
Posted By
a Luxury Daily columnist
On
September 16, 2021 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Beijing's increasingly heavy hand may curtail creative luxury marketing efforts in the year ahead. Image credit: Shutterstock
By
Avery Booker
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JjgHnFUAMbQe7eR0wKY4P+x4v+836FytgPOHt9JBLeYZfPvjem04KfealFHMBDzEYmQ3XppzRb0O5F23ofDcQHt+hjarIYuD8LLP4\/MCNtH36Sh9D3PKsU6XWyk1H222ozmRp2YR1OGAdh0pbJKgp806H1qxIeu0xOdlCyhZf+ckuK53SQYsR2AUD5yYcjsaSI0UARdf6jPOQdwinx1fmSPFoaB75KBDvQ8NrvMw1nTizGi9Q5iFpwqVhdztvnopH5tb\/2Zj9NCBkgALACXiZL1\/O\/orMU8OIT2LRmExpwyP0MYkVIsOEbj4xRHb5GZbxGUpVHGIDN4ZJJoqn5Fcx1+OcNAsLMipUbsm9kkgZVWdxggOcX1C7mauWiaG1IMtCP+d3X3eRIieeo3qO+X0LShEsukl\/lMC9AjCaawZ9AOkFYQj9UXNMcXX5zqORTzR\/b1Wb+wRkOt5IIwN7Vag4mjLBFcQQl0c+unVBY5SZyUVCv5TU3TJuLY+W46suUsUjxvPIz9tfu0Y5DKGQ7o3cIXRYuH9qaWijj2R9k3C+huo33kveNG9EYboWsUnEXxZnQy8if1tHUhnJaNhDnJNIlgqgXGbBz8erQyTqA+RGU7jP0V4rUK2F\/6xc93NoKH7+7wMykigYgAtuAHtdsUUDAslaE48foLX6uZmPlzorp7H6W6pld7ckyxKGJR+MmlOtE87tOnKVhaQtbsET52\/esm18GOr3qAMXeK2M+Ma9npTp1v7BLp7G4UJX6BYexa7i5c9xJsxu\/gyjCPc\/wKvX4Q7fllpbcdWnu87DykHyUzWSiDRWI4JyXzMrs+\/sonj1RaDFJE7amsoMn5x5F7xGeZp4NcjjcSDJ1ncvGdxLPVvsClLRGow2SOtVjsrUyffH7a5kSm+jwUyacuY4Gyz82z62VOZmHUnnOvR2+tE1iKFwAGwSa527Ttkd5UxDStEuDaWPWQz0twVIAQ\/zslLkQAlbXT1Oyzor1VFHyTdZDBbXK6q96NwB4gNgKFcrj\/nM1HHiPBw1L9sI\/TI\/vZ6QSnPKYx6xNeuNJ9DM8VA+HJ81XG4Gs2GZpOL44WfcsNRRZsB\/sDYZE7mk14welDsXpdrpGPAfNSrrZHBPo1+iHFAhLbpAgSgj+Izf89dwYVSV80oe2DVUFko11nASOtFiRVNES2tVmqCRqu7L2dYuRy44xPNsi\/z4ibdpwm+ZD8bLf97+gNEReu6aM1XPHG1T5L6N6K40Ub5Skg7XvdU6vnLexjGdVaJ\/MwmjyFwwU4b00D1h27dBHibbwa6qeqUigkyaKp64R3hRgkptIKPuqlP26\/\/uqSg5lJZpFVT562NY1UXdOwuOwaprlhzbY\/reIoD2jh\/4IMB\/VEqIGEwyI9uI4tw97qO924Oj50jxvFlFKzDiH3mXWC\/pMRflnUlsGpn22IV+P\/5TfvPL2hUqlQ8inbdZYeciIzKPtmrzVOax9kR7E7up5F7UXakaZ4uDr8Lp+LsUs7ntA04tS274+KnEt+JNgdY8qiAGoxooAytZR+kSlzC9JGQhWio1i\/FqB3bm2wgu1hcizj\/ofNnJL0fXJjZxVOopwRS9ZXfKN1ZI6wbuYPlrTVyylGI2NtCI1c\/1V2xFGdLN1x8GMeYF9Ys58KTMHHZi8zlBtpj9VAOeQ02RzgUXgxLTGfERZp8xpA1CN3N1rAUHfBzhrBvWN7jueYALYhJUCDhs8Rx0yR1aaaWd9gkV+FyZnbv9MbktQ0fdbRQkYVrjDTIz6PjLTpLPDSw0ihrLf8jLbhOmjg52S6KcVCkHMyIrmp\/cSyPXkg5USVsjTWSJH4S4mGBvg8mvR1rlAat5V967dlgHas5dGToTIWojxNUXV3LcJBF7NM6JDSrw3C\/WZTI9MGYkL29GHg3z6vIYE+cLZkd27ECuM87PURuMZlGhYYd0EGWd1oP5t+bAnpUs5Nrp4+l+\/SHNKDSKNBzr+rJxRKYYn+s1C92UFZFyE5vG66pKSm0Ey2FgHyZfhARpRxbUE8JxmcT7lMEEP42+JhjJBROviLfNgNb+Y93VJMf4fU+HdVKyxPnPaLZvL3jMj2kzHrlXJdmyZ7SKAzJ0CzOhRLD\/EFFt4yLM\/g01guZjf6VF+QVQezGfsRUSD1OERLAVQseQoAqiUyHmUKt10bgoeIeUF9DVn6lMLwYfc0MRWQYvaZBxD\/7ve1Yl5wbmQ+OrGoiaL9B+8U4pFClVrJABo4o23fXik726PbuOFySmwNwalJCkbqahxOsXtMeuSiSyA6opXR6kEQWQe2YIj5UeQNA9dRy0fBWhuaSaXGgSk1BIARlH4geQxkpq\/GKTTFHzyHIWTowb1nIkWOCLelziDO8g7EvE6aUmRm+hkX28RIDarxo\/AF3jzMF8DbvQuWrwZd8RkB383iEba9fVqJ2cXQgANVBTGMnFhnQF3A8\/i9SF2lMpBay1RTIl1LHuLDKEbwCecTRreC2ZyWl+GgJEEe35hCUyEtLgpRqY2HYElPqbeS3Z3+HwAjTx1yyTLIjLUW1iNVfnjHIu+Y1clxkDMUVHyInG6k7y8p5itRbIzppTamdYEb0yBLcfeF6RsEPu4S7hbd8e8XTdkZ5fBeDNySGXX\/5FuQNgDvRvsaRpGHRvY3YvsKCP6r6yUKs2zGMQPNrplIajrd0AL\/KVeQDvl6GmkcieTXyiwddMFi5BGptzjoLtS8XZq7P3VvhRQakCkJHcrj04fGWE8OeW\/dXnCpn5Bb6bZXj7NGxk43OVGjhC7Nb4T\/e+T5HLB6Nafjd2aAwT1HCLZVi4WCPl6LVEr9nmAH+Db0dOe3MGCZHxRgddcE6kKzRJBfINPvxqE2G4c4hLFBKB6r6Z6zV+VnVsZD6f+NW4piobe79yDLBT9dJay1Cyc+Czyh7UIa6It5WdPEck42dCDM\/0qI2C7gA5DSqIFQ\/NHw\/gXLSnVSfDIbC4RHi3SJ7sek1JjUP5MlkyksqLFsg38EKSWecjlDx7a5Jr9N95b1ARvN3JZ5NBt\/312tV68ocC7ctec8n9ily7QdcnHbHF7AqKEu0TGXnBFLCJfYJzhgLZGEkDOD3UHhLTM4uzrYr3pBgym2BAu+dUzpvBhQE6gdbqUgjT+NrlW740UG3qrMHurcAFZjUh\/fEemOwrpdRR7Rpziv6xEqYfFXJ1fzx+aW6IrhcxNuPNuyw+6RgnhZCTvoDXMERA4HsFvqIgOnkRtX628L91C6RjuZmUwPYDEiFRUWeFTwKnbRWS8+lg31I0MjoPZBHgJUJf01OJA4as32oFgr\/aYVNnSWP1L8Pqtu46gWNJgCHUzIM0OjA3WyEkI07+GcdXKTaoE9Xqnx6bR7028g9U8cgvUOOL3LxPdJ665prrdDQ+o9CRCCAxEcF5fp+0YV10w20VU7ZoKwshuz2x+2VhDt8iek69kxHf5GoFCE9BIQl8vuE05tpZXYrlXN1pPrrETeQA8QFduUreWVhyMxfTARXRWZ0nTKG\/S+Czm2uD36YuhyrKQIBUoVXt2KImLMdX7rrzlxZAhiiWQ4u7W+AsZpH1sLow4y25KRhPMfh1bNnfzyWHgY6CkBt3qolt4fUnjrSXA1ks78Lf5xP01Qw9n7U1IIEVHlcYivNXjw65tQ2G951sYYvGpWtfF\/DKtiNRxEOwdhaYNSl2Nmu5ZGa5N3O\/Z6xguRJkxOn1k6S6vvS1tf0NelPVStHABNDLN8OiM75dZ+inb1Glt+buG8vNj0LB8T8lY5iisEOhQ8gHK8jePDSoOvkx0kK+GqGBFMJ19J8vQ+zvydjRLryNQOL+z20LQ\/d8ZjCBNW6G5Cp2aowa\/5+jzDLkqZDi5cOOdNskEE6rnWB5AsyXYvBOKbkf2jFqbHuZ7ARp3mnXxAOHEMuikVP8rRSYTgQH5ESUvD5VGrYYaw3LOzsD1fhxC3o63ujafz9tKbj6hDAXxWGWvBsM\/cXLDMmzNh0OXD8L4Bb68DltipyzUxsYDdAz0kp97GUv4vt9ObvtdZuT47EMOdpq2imbobgsQ6HSMUhxEL8od51rtPS1N5nS4I1UOatMTpDLi\/riXxr1ZZz2BjG8YcOcWfMmdvwk6Dj7gPP4PBpTaCyOWVJl2\/VsbW9YQ3sCHhO\/A44EutX6a9IWpJZiAIM+clvlvykNl4s6QDa9Hl6OJAOnHDgcZa5k1w4HPTknzGQyqY0YcmCBpK2TViM9m0vNMyVW4FgIjc9AAZyBsNUhBv2P01O+iaNSggt6MguhBXJTEWQUmCUrwZT+uSLmjQcDHmqXFMudGTBC5eqBTdPiP+FcKj+7AUPvheqIlbRtM+BnxDOX94m3llXk97br2vSjkCRmBm6fkqvWKS4RNzyjGOc\/ziL4aH\/cs+DklhE8ynnI\/mzPAadAUMIamhlhL4inI58KZsx4hbavKFzeYLKWpAgHAQWon8tki7fNz8i1pfl0B\/LgLPs9QcRBLDsqfpG4OedU6aG7iIawjLMi\/+QpfHFNp7N\/PkCnz4mW21UF9J571HdFYIvTVcXsYbL83IwiqHUG8Ecfg4NEqoBMf\/fld\/V4LsAcbVbL4WTMc5ThWxojBL7tWQWlBxLUHTlN\/3GDpBgR7rQZkMRf6HaoL\/nSGAhJA9OXUu5gg3IGN\/hoGr9arRO6Pg3\/9odHAqbqLtFgiQGPr38++ay13Sujja5Hlo18KGel5d7upiv9m\/c5IMCo99h\/ooVbwtssbPWdSdiWa3C4GBTjRChHqQX0KD3vFvUcJVLtks8uvl+31OWtDTPO4xqCBIxdBxbOm5V\/myfUTDO1Ambq2WMUnQP1zbxZQ\/smvGeIWAULZXIpPbUqfy4MB4g2dmso4suu4XXrxgEC8HRbKelqj929NVpwjVSuO4BTNfkzP5hRBwVOFN4rA864bC2c+doIIEzohqKKxeRMdLmfMwpg7W+z+RspwhAhgxteS8FAXsfA+eVeS8eqpaNQh5eNRk6t4dL1G3YjCSAAcwlJAP1Dj\/jy3MdoOzIPDTYFNxKuRoY+4MBt5Cw\/CwW7W7IEQ6yYKHw9vLzm743WJ8GKyMoSBlCLf6VpGd8Ba0p7wvVCap8foSpuNL8Fn7uxmhoC9i1gSrN9JApm3yvxO\/1rqfnuBugOM\/hVFVanHPOtoa3CkCiLMz\/mwoUBNsxQQpANxgrUmFzYncekfV2CyogFAC5Frv\/ELzcfPjBnbgg0r1aDhQjTPe3s44CV\/XawM\/se1WNbSJ8X4txtdF0\/MCWJ8iJnr9JyIepl\/VJB1g6VSxiLFSfxu02\/2wZq8pTEVS1GD0Ijn6HwWOnyV5y0pgAXRJWTjPanKaAVWzbS1AbVEVlfb5nq5qh24f47nLiaf2BRHMW96xrRYOKkUvyiN+\/l5MHnbUPS\/pdPHH3Vox8jDTXreeE0cAv\/2xBfmfBlGY+bAKK2fg8LzFIrwiA4Ijfr3NEjdhZYDwptetLNUgzuXt0xcXmbrF4F5HCi3nczmv5HNs0u+eqPPwzEDUEOanhymOFvxKB6\/tagM19SRm\/pGiE6qvr0lDjJc\/Cz0Bch69AiwQgU8wcZV3+f+YNLqZEcaNE8TlgsoEJ8kcDnTDbtZ\/DHOgR3YLMIBJHCmAhvpVn9auc3IOV1xBpOcrV7EW8nAxc7FgB79CJp5rB\/3fn0U8xyvKAk2QIZO2tePbr4xGUU4S3DGCklQhIxs0SALxwtd8ok2Qs1JO9exvcdG8x1mHlElOXM4USOV6b9HHjdc7VfSLqvKXi+aznJkEYGRTMzbYBbGc4IJwRSyFStWJaDKZgNWSvBiz9mD0o7ph\/1EulbBzGHCRIquaEKcvhytNQlx0rCn4QvMbRnhecVCBvomeRnPupp1Puf5Zvj1gdtnNumFtv8DwZBL3DAHUJ81s4FpeiIxsrRI635jnZdBCyuleYqQqhfrLYeK\/pgB9xhEv+WcdaVgGiBo2XaQwxhZIpg82BU9kacDHfGTumx0kkmLehENWNat3skgp8nyEpb0rzJtZPT13r3+t+I98amvUnq3CQyEhOnAZs5pC5ViVclyHn6PIWc7OpA745cNW\/RM0L+K3ULMb+pfNjWNFzX7EnFyvsWjppo8Qj3SDOfBUfQ77KqeP2qDeC97BqFrh4VgfoOdpG8RfD33C3QYKB002I0R73gy\/3iddMkb5POw1kNyARHxxFIJ1c6Lr6vMWg12Thq7X5LRTBmaVceSVcPFDBQYWzXUI+\/e1eATjwEwb7m7Yg0yYbeaNRSrpludLmcsZ2wwLjObVYd+Nf5Opf4wTbEFbv2GlXjCvhxT9zRy7w+Df9kHzsH1RWz7QZUw2aMyjjp1jpNzo85rt9f4uopOGN0L57fejwnvP2wagC+UYlrzX4\/snCpU2zku+xPWDQFM8bI5Rt4Pk9RZmJ5alyHqFApiJJLbxYB3JdQwou1L8U32QSw32KxrXyXSgxwlIV5XohwLKkMgw84FpVgaeJOz8cDwWVg4CBantJZh8HPNQnrBvrZ+qqc98Kv+AR7nS5NavhdYtKe+R+S1XASDaZIPMQUdey6nq\/JEqo7q0iVbE\/77gr1Q6h9JfiUtIAwCcvpaWRqPBH\/zumKIPNyvTCQhoPRKNsma3y0gAwbgsqmdkLMtqfkmz3DPAgzsZyfinGususqaFzCpkou9+Dfqej7pR0d0BpJ3GMYc3DEh7yK2kxX+aZbIWPuLSB6j6v3LGswZ\/O+EQpPWj39ScM\/UqPolfYwPc0\/Ds\/KvbH+OwwhzIFR5mVZOIP\/2S2f\/4K1ULDcMscHeR73CkZlNDOS1fdQCy1BJVUOQGH7Vp35f3nI9hlUwO3VssnkedYGwl2VZc7inPp\/6OiNkHZLPzH2i+kosU0bXa\/Rc2aI34XW4WENaXQsL5+uyyEw4eVmObnL7qfjWshLojyROxMH1wYiQwX2F6laj3cOR0oVYS3\/kmForV5wQpimr0RANZn5MtoJGldnQugaXd8ZPuuOYqFQrUd3slEQDv1cbe9wc1wYT9SbwaQZdTf0J65ph6yHAI9Bbuu+5V8rugl2s9XRkj3Ma9ccv2z9jRLwSUJm4CUABW6xVn6DfpR3j\/KJyXRmKyTK4rIYZu1lUttnVePkok76KfFv2o+3mv8nCe9TeyhVmsK\/zbio0IoWN8S5qmMmD+ZMlSCj91QAZXJrSrxa+BEt31k5Ose6HhC4HqzztTLxIVp5z2Igt32hB60d0YKFtKYzmwGo1r+uY+Sbpow5tVcvOJYkpkHe3FiaoYfhXqF7o49Aru4E1Ik7Ne71IHDoa13BluhaH5b3XbFbJjoVn5oSis7Qjol9j0Ao03+9qRuFzMYBXvNFVdRLmeiwWt2cq7M07GaNWnC3RGp9RRkMw9+RJLEM03p+eJ5bKTX6SnNxzqA8AGW8z+5esRVqcBqKbGtRRQInH+jFpOU30C9qFPWRVDl1KwTX\/DdgSbACZtv6ngwkoPfjneSexWS74pihSV8n+JjF4+2ou+XglNXnmyZXzLJpCUFivklI\/HSJuIe\/T7k9YijJsvkb8sk+QX\/g2ukb5zOrAgipXZyHZ6nuGCNVhyJ9hLcEsWKaUdOslhFAVrF6GTgxNPA4XEmw\/PoKLZXK2Gn\/5c24LQlQGxZOaOFn4+4+R02vgIXCcdv1hbXSFY6LCWUYUzh+rYKh+yQVev6eDWTUtP64OlcaXADunrFpdFhKYJQfXkOIMmz+KxsQfZ8M3sN6G7hdQLQCLEiye4cfqtHqQZ3zWeW+81gCL+zUDS5iJQDGXlr4N7az+2KS8m9aE+gM8nf4A7fcDjJHu3jSj0VsPa50ke8WjfXX7pubjHGZ78=","iv":"2fcd8395da1926ad568e2fd880798d9a","s":"55521f16055cfe4c"}