Karl Lagerfeld with Kim Kardashian on the reality star's app
Today in luxury marketing:
Casual style contributing to China’s luxury fatigue
As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is often explained as a reaction to the country’s economic slowdown and the government’s distaste for overt displays of opulence. However, underlying this shift is a unique transition of China’s cultural, political and street dynamics, reports Business of Fashion.