![Creation of chief experience officers and chief customer officers have blurred lines of authority and responsibility with departments, particularly marketing. Image credit: Gartner](https://cache.luxurydaily.com/wp-content/uploads/2020/02/gartnerreport.png)
As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.
As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.