Chatbots, vertical video and data targeting will reshape advertising this year
Posted By a Luxury Daily columnist On In Columns,Opinion | No Comments{"ct":"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","iv":"47d2bf1f8f28749266e2fa5e54ba0951","s":"df6106fda48a3382"}