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Chatbots, vertical video and data targeting will reshape advertising this year
Posted By
a Luxury Daily columnist
On
March 10, 2017 @ 2:00 am
In Columns,Opinion |
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Maggie Mesa is vice president of mobile business development at OpenX
By
Maggie Mesa
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","iv":"58c5ecf6b08191e1941da3db29a9ced1","s":"4506baa05ce68d57"}