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Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal
Posted By
Emily Iris Degn
On
August 4, 2023 @ 4:45 am
In Advertising,Featured,Fragrance and personal care,Industry sectors,News |
No Comments
The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain
By
Emily Iris Degn
French beauty brand Guerlain is showing support for a viral trend.
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","iv":"acf7f7ffe003af218fd6be160863c6c2","s":"803d067be2ebfc30"}