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Chanel taps Pharrell Williams for latest video push

Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel

 

French fashion brand Chanel has dropped a new video starring singer Pharrell Williams to promote the handmade tweed and embroidery in the 31 rue Cambon 2019/20 Métiers d’art collection, the latest in a series of digital films starring iconic brand ambassadors.