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Chanel pushes Chance fragrances in Gen Z-powered campaign

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.