![Chanel No 5 185](https://cache.luxurydaily.com/wp-content/uploads/2013/05/Chanel-No-5-185.jpg)
Today in luxury marketing:
Chanel's Jacques Polge to retire
Chanel's legendary fragrance creator, Jacques Polge, is preparing to retire and the search for his successor ended up very close to home: He will be succeeded by his son, Olivier, according to WWD.