Chanel's spring/summer 2020 collection glasses selling at Neiman Marcus. Image credit: Neiman Marcus
Chanel legal decision shows strategy and limits to controlling reseller’s use of brand’s marks
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Legal and privacy,Retail | No 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","iv":"d7ab7cfa015b26a046076130e0f56b9e","s":"8ba74d749bcfe159"}