Chanel, BMW excel in global branding, local customization: study
Posted By Rachel Lamb On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"43f49473058ee1ecc89150b7a148e379","s":"ee29eaaf196dde2f"}