Chanel, BMW excel in global branding, local customization: study
Posted By Rachel Lamb On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"af9e7179fa030f149df2c35f3c314ce5","s":"61557544063f8362"}