Today in luxury marketing:
Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld
Chanel creative director Karl Lagerfeld is set to direct a short film this week starring Keira Knightley as a young Coco Chanel, an appropriate choice considering Ms. Knightley is the face of Coco Mademoiselle perfume, according to StyleCaster.