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Chanel, Bergdorf, Richemont and BMW – News briefs

 

Today in luxury marketing: 

Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld
Chanel creative director Karl Lagerfeld is set to direct a short film this week starring Keira Knightley as a young Coco Chanel, an appropriate choice considering Ms. Knightley is the face of Coco Mademoiselle perfume, according to StyleCaster.