![Gen Z: More like X than Y. Image credit: Luxury Society](https://cache.luxurydaily.com/wp-content/uploads/2018/04/Gen-Z.jpg)
It is now crucial for luxury brands to observe the consumer behavior of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.
It is now crucial for luxury brands to observe the consumer behavior of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.