![Celine spring/summer 2015 campaign image](https://cache.luxurydaily.com/wp-content/uploads/2015/03/Celine-SS15-campaign-185.png)
Today in luxury marketing:
The house that Céline built
A cult of avid fans follows the French fashion brand helmed by creative director Phoebe Philo and CEO Marco Gobbetti. Now it is making history with a new headquarters in one of Paris’s storied buildings, says the Wall Street Journal.