![China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics](https://cache.luxurydaily.com/wp-content/uploads/2022/12/launchmetrics121522.jpg)
Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.
Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.