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Cartier tells product narrative through brand ambassador perspective

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.