Carolina Herrera makes gamification push with interactive fragrance campaign
Posted By Sarah Ramirez On In Advertising,Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Mobile,Multichannel,News | No Comments{"ct":"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","iv":"92cf47af0511d63561dd9dd4dbf51f99","s":"1676526de102b65f"}