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Can Prada reach $6B in revenue without China?

After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Image credit: Prada Linea Rossa S/S 2021 campaign After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Image credit: Prada Linea Rossa S/S 2021 campaign

 

By Lisa Nan