Can marketers and publishers trust their mobile click-through rates?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8334f72f093c709b42e520fe75a1656d","s":"745375122cf0147d"}