Can marketers and publishers trust their mobile click-through rates?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4633eb84fb35ced51a5c70ff7c569b49","s":"cd80186360a20217"}