![This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo](https://cache.luxurydaily.com/wp-content/uploads/2021/11/jing-daily-110921.jpeg)
Can luxury, Singles’ Day and sustainability coexist?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo](https://cache.luxurydaily.com/wp-content/uploads/2021/11/jing-daily-110921.jpeg)
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\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