- Luxury Daily -
https://www.luxurydaily.com
-
Can luxury brands market to UHNW via social media?
Posted By
a Luxury Daily columnist
On
August 3, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Chanel has 23.3 million followers on Instagram. It follows none. Image credit: Chanel
By
Doug Gollan
{"ct":"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","iv":"2725817108608fdc70a7333820cce3f5","s":"b35a1f9827e3baca"}