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Can luxury brands bridge gap between ecommerce and brand experience?
Posted By
a Luxury Daily columnist
On
October 21, 2016 @ 5:00 am
In Columns,Editor's Choice,Featured,Opinion |
1 Comment
Online's not black and white. Image courtesy Chanel's Camellia film 2016
By
Paul Vallois
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","iv":"cf422af04715073ef0e6686b10338032","s":"5a92b10f3015a2ba"}