Gucci's TikTok. Image credit: Gucci
Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"69881908b6e3622a327063f446e76591","s":"6fab912a6eb64b60"}