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Can fashion in China get woke?

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments
By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild

 

By Jiaqi Luo