![Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry](https://cache.luxurydaily.com/wp-content/uploads/2020/07/burberry-shenzhen-store-image-2-courtesy-of-burberry.jpg)
Tech-savvy British fashion brand Burberry on July 31 will open the luxury sector’s first social retail store in Chinese tech hub Shenzhen, binding the physical and social worlds in a digitally immersive retail embrace.
Tech-savvy British fashion brand Burberry on July 31 will open the luxury sector’s first social retail store in Chinese tech hub Shenzhen, binding the physical and social worlds in a digitally immersive retail embrace.