![Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry](https://cache.luxurydaily.com/wp-content/uploads/2019/11/Burberry-Tencent.jpg)
British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.
British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.