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Burberry sets sights on China and young consumers as retail sales fall

Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures and travel restrictions resulting in a 9 percent drop in store sales. Image credit: Shutterstock Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures and travel restrictions resulting in a 9 percent drop in store sales. Image credit: Shutterstock

 

By Julienna Law