![Thomas’s Cafe at Burberry Open Spaces the brand's new social retail store in Shenzhen, China. Image credit: Burberry](https://cache.luxurydaily.com/wp-content/uploads/2020/08/burberry.png)
British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.
British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.