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Burberry lays charm on Parisian shoppers with Printemps takeover

Burberry relies on animal effigies and casts adjacent to its Evolution spring/summer 2020 collection to woo shoppers visiting Paris' famed Printemps store on Boulevard Haussmann. Image courtesy of Burberry Burberry relies on animal effigies and casts adjacent to its Evolution spring/summer 2020 collection to woo shoppers visiting Paris' famed Printemps store on Boulevard Haussmann. Image courtesy of Burberry

 

British fashion label Burberry will take over the atrium and all 11 window displays of Parisian department store Printemps to showcase its spring/summer 2020 collection.