Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"cc3771f3869b33d29944c2649ed37e64","s":"76f608f15954ed2a"}