Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"5894aae4b561a9f8460985317b4ca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