Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"b9b15580a19f4d8e364985897e644d9f","s":"c5b3a0bdc2241bbd"}