Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"618584f5d4f6b70901998a90a19f527f"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