Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No Comments{"ct":"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","iv":"f5c20418d9cf868423d9c9d9c3b0aeca","s":"7cb0bc64ac3bd6d0"}