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Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
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Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
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","iv":"11a98900aadcb5d127501346e53ef37d","s":"a4ee490b616d6667"}