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Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
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Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
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","iv":"b07c5e4715e3c5de54960d7d6df2baa7","s":"7940ea2c64ea98c1"}