Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"3b5483b9bb7d93af78df4656a3963c0e","s":"7c3f1e40fd033f06"}