Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"00c15a68f9e7f29c7f27f844bf336bc8","s":"9e0fb0347112b091"}