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Brioni goes in-house with Mehdi Benabadji as new CEO to reposition brand

Mehdi Benabadji is new CEO of Brioni. Image courtesy of Brioni Mehdi Benabadji is new CEO of Brioni. Image courtesy of Brioni

 

Mehdi Benabadji has been named CEO of Kering-owned Italian menswear label Brioni after the departure of Fabrizio Malverdi.