Maison Atia's store on 833 Madison Avenue in New York
When New Yorkers Chloé Mendel and Gustave Maisonrouge decided they wanted a dedicated store for their two-year-old faux fur brand Maison Atia, there was no question of the location: Madison Avenue uptown, sharing the same stretch of swish space with storied labels such as Hermés, Prada, Chanel, Loro Piana, Graff, Gucci, Giorgio Armani, Dolce & Gabbana and Asprey.