Brazil's Hotel Rosewood São Paulo in the Cidade Matarazzo complex. Image credit: Cidade Matarazzo
Brazilian luxury market needs to reinvent itself to survive
Posted By a Luxury Daily columnist On In Editor's Choice,Featured,Industry sectors,Travel and hospitality | No 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","iv":"95a2cd8d33a808f490c544ccfd8e79b8","s":"22d64001cfec43d8"}