Klarna leads pay-later rivals in Gen Z outreach
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"7a9888c178a9c598d8337b110fb64e93","s":"c831f7ae4d65375d"}