Brands should pay attention to the app discovery economy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9eda5831a8daff4ed448727f247ec18d","s":"3ce3c418828c3638"}