Brands should pay attention to the app discovery economy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"b28PkDqKXY5DTCxQcB4oqrUY7lIQjOxKybWNy4wjvs3eiHVQBr6eGRjVkpRd6LSdznYv17WmT\/VZqZ1Z5WUF0G52kF+6mp1wtv8mgDV+dByEpzcLTVdzg9+9WFcmLxOlepKod0Fh6kjq9XcP1BFWtEg8yyD+ICfYu9jXN1RCBTFWW0qPTlLJZZPiBCW9JvjNuco7+KOPjq+8yC97Tdqzk82vkvFOPUVMmbQvbEilSzeyqz1fxc8+nEkwHRIWFu24qOvJpXMA0sKXvB2RMYD+vhJfvUHArZ7fVw8lJaqae3XnvWHV0sAawprfho9aFn9ub8dV7dQ3m1yst13Tvi830C+pbUAMBaYX5+IUgGKAJV3mOQht0p0GDzSNBPVwI8Mn63SHSPhS1ziM4jN1ddPN+eWnc+kWUReXiwjlPWAHYdS726Eu42vjfQhNH55OrBYvQkljafpzlKL9PLYeIViGZMY1xuUhb9jV\/2lIyBx3MjL53Vfgp0Q6w5JWu8trKCWmOec+SfDJZwIJayrSEXVB9aF5OubhKItwaGxmF3+oau3d8s7HFt+iRvhG8sSSMwgjJkpIxpVQG9G\/1F+B9lhsRtGjsVozFlogIYQwNoGz33k9pgQYpk57iVYuRV1EymA8wHvdDKLUYhh8ukWk6Xn0TH6mSnEadOQyK4vjlDyOyNlj8C7nZJ4r3XnnD73yxQ4wh9rZdkjxWD\/ZYMlfCEduNDWYHW5OwP7upIS60JAsdXDj58O7KjY9CTCbLvt5ZaTTxzqFzegp7w3eUBnIv5zdZM+IV1kDnxSGvT6X+0+CE\/HSKTwsUmmC4pTa+zHUaqba5D3+EQ0yIZ2CAGBjFRr6k\/uDzHg7bjAGqtG6nOSYgldh6pEPokIskwzbgDywi3JNyruTLzEty1usVw78ig92XTHbQ7A80kXgyHc1VWHJPWu7nwsrpvX\/lm7ZFjQpxZ07mdKp5cXy3M6mHabvIZICb53RX1xyxMOFyKaFvuBf7IpcYxYhM4f8p69HrHCehFrPhthqlchzRs0KwWQBa1StSlqwqgNpIxvWIXuTaBX9JSp0vzO666tqkQBKp8RsDxvDDIoWX0T+JJ+sXzYPYD9dQgA42f6eLp6BZA0gnOgsjUs2AWg4OFhPllaTyO\/S3wxy70bhymWO3pb\/zLRogAg3aRH38TLRPcqXnb3grQg+Uq5JD7SvlRtU2hkV5bwpM9J5+SYRctZrWZhm0IIoZzlcHcjfZZ45iLV+fD3A1QBDgW3PBineZme2nzC\/z6+Xd0wEr5gyyhyiNB00OVoZKC2D9AfILg8+UkI\/s3m6Jp0vEvEhBPUdKJKqqDB\/i2LvrjKfrzI1tTDG8ffg5YLePaXIj+7O\/4G0NXp7jk8HQeBMInde+flb\/LmZrD7das73tXB0BomVa0IzSr9XvnjH99RWxNgZPLAFfAraNbAHHrCnRq4Dxm7jS37ASY2Vs3nn1siu5YAHkxPWdsySn845ei0yvpM1mkQvok5LxxrA5CK\/03yDk6zrIZiANwEPl0bR4Nxq1Bwpu+\/jtr1h6Y8xyprIVU8PY26wqJIeLpC9Kn1viULrHyjbqKEIUc0XHEmU4Ynd214MwGvRavd10O7BNhTtdF6QJUUgp8AF9gNkxP4xsaG2QkSY22OpMeq8Tza9QPx1xNn83hkS54GDR7pwRBG54eMY2VGSfuHDGpZP9ZP2\/Xi1aopfYkg\/iTcWojPnCu3xvRGNH3KP05W0jh7uLxbuL7uBYBwN4zHFkcNQRi5RSVCA4mQJeRo2OMU+hX2q6\/NHYvDh\/c0bOFK5aeumSP\/8onltB2KnrzBtu\/aI1+NEcuAv9dTti\/0lkyqZIQvxBsIPGNwJRYFQA\/ojglJ0f3grx69FoKti908+jGy7CCXx6i3O8YfuNwp6u7SpMmgEcNOgKHCuMaDlYwPdKFDSQz3fbChibXQALRkRJJCrH32BpTMXreZBTyTmzcCD1v2FJOVvCKgJFj5LWs3nMGXuZicZrvbtNyTlqVKD2ahl12RxfxBzByN6qF89uBiJb0bSgqI1ZkdxaC34+pO+ixtd113xjVU0e8e+R9cDL+s6ttkfcBdg715uq1ICFNbxfDcQuZcwccmKGYNoZtfTi6BeW2EL53tiERmnTRdEoJV2Di\/sK\/m1bnSuqJMQsMzGgnc7EPxEyADdQmOKYj7e3q1Ju13Gd4oEbq4cg3jM7JMdn7x3X20cY\/KXy8xsXmaQZCbCO9U+wfZ\/OvWNs+tgqvP14XlfZAR5GY5dzhzJJA4AFhj8waD0oRqDheSYeQ95J\/k6pfdOEMbcl+yVu5GepOX\/hk547afC8ouN6OJJsrWayzBKgec+UjW1D3FaBTHTDtsGHWWN6APlsWTnib0bwmBXDdsMt7gcDADhVq7zT5Jjd7u4BOPXRXt8Jb5fax4rXPmIbU7i29RfVVgg7XBK\/Kh9jR5K8kZ0t9Kl1ElgLMuVMuOh\/1Kap6UpMPrZFxvLr9gZAZ+wUvzchcMUwYJOM7tF5ey8NpYoyM7Y\/k67ILRvGLCuf7jzmbs6kRvFCGLvKiSKDUrYMDh8EnQhhtgkyrb6R+7WhzH8pPbnin8L\/EwxdZd60\/wu+NRdtWlestFSswkgKH4VwAODXFKLN3Wpu6IdmvONSYMX6TEgmCcHeWBJuqv4dnnOchrFHm4f99bsdlU+2aIOnTu7+5Rkiis7D\/7DC0aO6fZBS6oHZ93Vj43va4iaytbJqrPft8aU+r0uQ\/VUPGvsrfXelPRWnvJIXKMYzcLudPpO7CnlEcG37vT2jd7OM3eSEs7hUjz5PJZjh6RhIhgpu4f4SCrxyYtHQS041483huaEjtB9kpSRB5W0Hcr032ZxChegGikdkWL\/c3ecQzuNNzm245tlQU2yImCejBHQWnTt9GXZAAmzCqIYK0g20y+gUpSt\/c4tZsOmE2Fl+O\/gXbt3hYaaby5XGNanM9eA3R6huZIH1B0raQ0w+2tgQe8QggdpSIplL0dgPDZka6MnqDFXyfZHSJjZPLq1+dR+GVuci+ynGa767OMsv1mKOKpip5auvsYe0qMePgJpQ8Uv24OSeKg2vfyTtBL+cBED3c0+1D39a3ZJYwmUM25Tn3BkQoshzNFXa1oQeGQCjW3cBRBrDwtzZwle++EBN3NJborKHFIVKy6p7J8DlqW7c\/zzFQ3n46oOVoDz+ifKz62rbEH7CubE+U\/6NGiSHm5yhkdvM5jvwXikUYxlbB+yyErBlIJA1bsYRTs7X1N5tgdROYPaBFvEgQJuv9hhQG8qp9lvXeqFcEVmPtzcqqDQLolzxgvhBj3R4oDTmOPzeOIVlBpn5aEFyxNeGWhrhj+BFYitP3IYlnTOoK43f+gY7qrxywBk4TwOYrEjtVoQkeAgSeVZvYSs54oyWTfWUaf7BEUk\/2b6fZo3zGqtuUHP+kGfLaFs\/8lxD9lSwG5YH4fGuCi1Dwlx3mxlznHtgRocnAJ0BXfM2XRrktkKcBeVU722pPCnaYEZ5CiRmI\/fAG6mluB5FiYO8mPXAq1Lw9Xor2YXRMuZ6fB08khAV7LgAHkrkJZtTYdd7tleapmusPckI8myTcRv\/06Jew2K0kfVyow3\/XZAOtyVaUeuG9epawc1eYQgY\/BQGr9uF62tAxj3v7tbnzKD46G4JQbjnvTnHQLXFLt9ruQGPicZZ+0ZXSWRpnmRHa3uBjviQZc74xoAd0QVAs54qXiRRD1Dlyutk7hZYvDtLSUFRdV4jwdmPRl01d91QmZ7mrLEIej8kinnPyPTrXgig1FlvCU0v20TiRm12Zl7UovETsDYqdMY60LI0kkwBRti5PdudbI6R1QoSeu14TEJe1u3h5b1XmCEzqNf2qPrbZWcH9gu7+G3t\/hNyhBM8qY2yD0ZMb1mp0kv8tMvN2SI78l56n8rhtZB98j5wPNVpeSR\/Pj+p5DRcjZj\/0S\/8xAwwR\/ScBtbMfq3xQ5XeWoD4Ge+fYnO\/CwuLyZonT51Fr47ajYUz20Zm64yh11mozLvaFC3MuqNgmqo3KJd4sSAtm0OAqDJAQz4\/Nw80jWpYkkaBA0JLy7q5\/UE5lW3aQeuf1ERZ7UCzaEyUm9HI+FOV2O9M44sFObNPFxtyKmiL01XngWaF4IxIF2bPuzKOTfqS02yv7byDXCdDELD98s4GuyxNlq4ecOkBPfgKv9j2lZBCYrIl6bP66bwpFgGU0CvGZ6ZfdghWWupBZu6lykIbZgU3jgncp22s7RnkEbGhQqORtYDzMwBONfpuYUuFgSZYwIoeEgIR8QGXspypepCJ9tqX0SI8nSJJe8BuuRLxOC6nKOQ77jSkXeg6DUVtEOdaZixTZKGRFnWR5GpqAlCHrrZV4LBdS6lOvNG3xfF0+fCXwOfhUjnFaQyLmf+hy+aGtlDYxvWte1aObnKLbDHUYqoPiv5sVLOx6Vw\/3UN5LSxvvj8j1goBQurRi0ALHR8mlRxCbBK3lhJ\/u\/L+h8xHd9sOxyKzZ4iiy0UF9\/O4PFANLnfm7XTHGm+gAn\/ShQz\/IBkRIRGteSwWtQKCbZXQ6pugeTfLrgkZSLg7tFuJPZO+ZSWmz7SlJnrf\/egco01emw1DbsuOC33rkap6PxggwIxkSApCvioINeUfbg9aCGo\/S5VJhqzbB91aTLw6QhkR9imZtP8h1+bDACMkZAI94Ts7zZ\/Frpek5d+FgeM9LW\/9Kxl5+R32ricknzLLhPfs6HqCbfTR\/BelTh5AUnr7qXcYZyh0ip7bHkgTnrydPrAreu3LM7Hn2LDg8BLcHIiHEd+I18DxunoNY7CDU5Eb7yT5z567r5SmDBVso7r42ctc3RCKVgi+UsSVNbpYO4zAMgJ5VfAjlQJvoYHmOJsPw5yFH2nQBsWj3qtKxt4usv\/Ya4HC2l0\/IoySmpx4Ocdod6SNgo1xzRSdwrHxH9q1kb+xKrfUQtFDBLsmamATEMadQcgxn5QrdhPGOyH4tJf5HEMZSpw8fwgWmAXlHoaVZZVsGGGEG7WemIQ6dMmos28n6fJWJm\/pz90KT8nYOTzncaYKWpmvxG0ZLelZYgzIFxYTSY0GBz4fOnzRDDyyi2au19cwv5G1AEpqQzaH758wMqKmefM1\/U6\/laiyO6ViKNevJViHMo0SVxGePtj6+9CkUsAhcGoMVWNYi7cVQDCkK7bidTOnyM37iv6YZxyGsCfAeGiAZHV93i7APjtKfkqo\/Ff\/RQGFkYjVzsuoo11+jzGVEiPzKnMa1iPzWVScWZYa68YfE1Evt9BOniTNQ2z38YPsvQoi1nj7WGsb\/EDkS2YI1gsnXSlzWZS1rfvYL9jSup\/Cr8m+XKs9KukinJ4PH0kMa0vkDZCdUCYw0cvnXyZps9NLjR7uHpr9GCw1n\/FbTKDkv1qPn5WHHDLIgRQI\/OWs3h+7+XzkLIWMzLLP7Z22WFsz4j4J4+4cPsmLmVYkoSKu60J0MKURuMOjBxy691kpsWAh+UkrA3Pmg4Uba2kar2MeUorXbyizkwoPOYHHGGEiBBI\/NtuacB7y\/sp9ROMosplOm2ZdF0X1QdlAYl\/NYyjf6lGKd\/0P2s3beeop7fbsRG5yNaieWYmDY0vhffbEIiYMtOuHZsofoTenC8HSBCgm4n7SH8sUxCu74hRy3RvCwYqiNrGtB\/R\/k+rPH4tVPwOlD9qmxAKFP8yVEJ5J6MRsAPYdiu6GzOabnItWBmqSwFdlA0vrKgFQxYEOxs92CA+AwwVtPmNn3T9pDInzBGmiILkmiHQfTxsyRFhPIru5vIK2HHm7FQCbjHp+D8l8eH4atb6wgTj8Q\/tGjT\/l+0z++0SRQgft9bhyGR9qmLRr5WiYDCfOz5s6INaFlwHQw8apkjP498kCeDXC+4hLoCJzQQZPLZ5M3x+aOIElz5xgVuXtwzReIZNDxg5825+5eHSk93Nmply5RwwaoqGcXUKPnqK8bgPX8r0CY4BABfAYmfmVuQVkM4GVUgfhReOghwfPHXRKPoH0BEE5n+QzeGs5xP5KNYcamEF0p1KZwEabRLXyYT2N+lfvthtt\/OJTSqIgQJPtjNw+f1\/B2eAgMWpgV1AXH6HVoTDQtu7iJPF\/Bx77aBIUwZ0Hz2EZQUZ3fnpJ15DBUPX2g0RmyIClKZ4PRnhGgMOUs5cfe+iCB4+3pMCU1PseGyZ5qFZXqz\/OGVCOyz+o5uhdPWk0vmEskRVgVkfQ+CvdY4Ux0Pn7o8yy1iqha\/bPkrdCvCH2JaGFWtLtZz7J1atlycvQ8jlJ1ISUKOqASFaqGeU7p9oHEr2ttV+fO4T3kuahqVn3vXpRyKXQpl69GvRh3C++yUjpYhkxHQCZeMhOEjYhRZET2xTCL6HlHbaBOiWgU47UDu7glhCLYna134\/ECVn8cUd7LsvWVWugqh5gaOAcw8V2VtN401RMGKfrGZ5bLS9ywcjGoZ7DEMbFwe0V3eMnzawGsRBw4K7HEQxVKtT+dMasRadiRJt0EFkbddW2rpoOGGRRxKx2izUVNRWpYxN8MNXu+0mcdNBT2tyvgi9o9y8nTJ4mfqHDp5\/b8cBfoVGUQ40FIDyfqMDNdBvkdCXizgtSgxtE+dRULb1Uv9iJVNk5mEFAZzpBITy7GHmaxtShvFw6ClfyHQ4qDyz3g1ARv+xLFfWztTjGhClBaoPWyt1zsT2xkwcGQ9SO0n5f+\/4Fcus1vLqgy05lcseku3gnz4IebInib+44Okq2mly8ZiYj\/3qj+ym4Tk6gNyA9+yB3XQjCGR+zcGkPeuhWqiPU9GnTLjv9BAmeb3wZq639njRqnqixYVYzCIhFIYZTtVBkiEA634O9XciYgU5TSelbDxb8+Be1rGYV789ieBLxxpVWhXG9\/YS6uOie6HT2HOmOhbns1EoUvLbZlILq5m\/Wm1IQ128AwtKg3CK+F+WRsV8P9uZcGGIN2BQY8kFDdLQS9FN\/0OYx4WI0XYss3Jp67qpyH\/2GkJETlY6V98xAD1WT9+Qe2hN2qVi\/2KAIKzsxDpYWxOIstuq3DLFNaQPRCzqG5fK1\/+PncGjpIsKWaNezYDZwEV65n3NcwUXMLCE\/P192diCVLJBu3sX2I0ek3P6XGcJkKEXzufTcKWj9KmP\/In8MshxvwPJPzAe83hbkm2xfDFMQ\/7HGTaU1uqYmE2npInxrYjWusNdx8oJmFytMrcda9iMHIX6OAOYJSqUF5t05TIQQMAxAxmFIRlM5zEbd5o+KZusEKBvFLjk66pGQ+Xbz2+LQIG\/IwD2t9mRWWElxLfXk4snax76HXRvTP9+KA09+7n2o8embmJzV932PTmemegs6zOeczVICBF7mbgpmg02bZujmdmSTlpvDWnK5vM6ZDcQjWqH8dG0xALwV3dMxWiORD0yc\/BT2gRe2k7sllZNYxmXW1MwSvL8jGrMYe1NZ5xiF9RqgKRcqrEZp3yScWgxzdz\/1IyA\/sVxYBwQhohNjigN9PHiYEkiUR6IiHisEQ8gqWhv44ADGJf+DYB\/OzwuoAJNOv3gXMOuoau\/tYyXY1RWJQSOPq5HqrdiZ9SvWqXznHbDtmLOO4TiTrprxCG+NG3KITrdOojFW3oOCfz1RlB4O3AC\/SjQdP2WrV+LD91dGyNbyP\/yoyMPN7URCJ8e2eL1rV1kbj64eLMrJm\/7\/N0zASljIkX5jigVxKU8DRhkDjEtz9TPePMF8Jr2wh0dItNtV7o5JV2BKeWBLrKGMBeINv4KCVu9sIqEOF\/f+xjchkL3BfRpsVJUewjR+oi\/8O3fHGb1W+WAlrZLJFHqVpBmIiNuM70PenttjvEItu3MPt1Fl3AhT5v\/5O2PvxWobZAtQ\/E0HzU7w7MIsj+ZU+moNZBEUHqw54oo2B+E+ft0mgLMoJKhdI3HHPLTEMdzaeVP3C8sZr09odaRlxDVsFzbpWz4ekN4FiqgoQZdp2uzCT8ZETnYqUe80OXzTpBZgrLONJEhb7T4AMinVwcyur0AHQF6d2+XTEPb1qH+XoxjxpqZ7U3sZ8u3d281rQM4Q0F\/\/Z9VqIndsAjmi39gXYua0YLcORQJEWUrILVOBMUa22FI6ocTRFUw\/Tyzq+XI7WYVV9zU0VrsFfO0EK1S1eZxq6JYdvojqYQ9FwTeEnFVfb+HlbbZzlk7qIyTEyTG9ARsuLZ4mih9HnCKCVcIdlgJedbHvi1Q\/wIUxai+nvF9M7F\/uAdASQjsx8YabmnVotjt30vpWUr5Zi4jnSQwOoWL0rUSMQsZZ+Lbucw+QjpoSzfBUDUyTVEuttSojxkJ5VDKWYf7lHPr6BRDN0qGO4ayKMjCttKEYFuw000875yzmjrYvauQODKOcERTiocIZAfJ101kDrS+gaz9d3E3U23i5Zi\/WPEO+Ksa0LfLgYB1+AyS7DWGssSfb7MrkTBiuuSfIg0abGkGRtoi4ov9cdlQ\/aRPxbab2ruOxlcUF+4\/QnuU7WdZNhJVrwOGSoQp3SjgVDUSPH3AKdX8Z4YT80qnGHj2X091Spez8nyjCoHH7F\/GCx8QbNx6X7ZgVg2WwUFSMyIQnp\/AFg5CzXbdTtqiPwckz+\/ISZ9zIJro3riGy9Mh8rKniJ1t5U\/KnuOXKzaCifD6+1VzR\/6T\/iAlg2\/UtWuJ2gyTtPsYQJvOW4wglqt1XiV0IJiqVDkdvWaDSdu+06Fw2Tz+5EbQ4zeFmddVC1\/9UGX97DXuRX0Wdmd9ZZPte4tDAaH6vojg+m3xprb\/gqcPgtenM4dCxyMdOVcdC0lshpnxkNLWXAKuQ03Sy0kJcbrRxEvMj6r39v2DqVfeusXFwMsvgK+S5MoG7bA=","iv":"633692284e8c51a5dce0f0dbb67bba37","s":"584e95423ee8d6fe"}