Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"329973fcfb8a0e8250a0b6a851e77831","s":"1d6435f61e290f52"}