Shahla Hebets is founder/CEO of Think Media Consulting
Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"1f2985a43e497a6769a667d76be91f86","s":"8634a96ee27a983c"}